Trump Showcases the 10th Hole at His Palm Beach County Golf Club

Trump highlights the 10th hole at Trump International Golf Club in Palm Beach County, Florida, sharing a video of the signature stretch of the course he owns.

First Published: August 9, 2026, 1:00 PM ET

WASHINGTON D.C. — Donald Trump promoted the 10th hole at his Trump International Golf Club in Palm Beach County, Florida, sharing a video of the course he owns and operates.

The post carried no policy or business announcement, focusing instead on a single hole at one of the crown properties in the golf portfolio Trump built over three decades. The message reinforced a brand Trump has cultivated across resorts and clubs worldwide. Golf remains a recurring theme in his public messaging, and the Palm Beach County property sits near Mar-a-Lago, his private club and frequent base of operations.

Here is the full post on truthsocial: “The 10th Hole at Trump International Golf Club, Palm Beach County, Florida!” on August 9, 2026 at 4:44 PM ET.

This is Trump’s 6th message released today, and the last post was 24 minutes ago, and it is not part of a thread. On average, Trump produces 18 posts per day since his inauguration on January 20, 2025. The move fits a broader pattern in Trump’s recent messaging, with 17 of his 483 posts over the last 30 days classified as Trump Business & Personal Brand posts.

Trump International Golf Club opened in West Palm Beach in 1999, one of the earliest entries in a network that now spans the United States, Scotland, Ireland and the United Arab Emirates. The club has hosted his family and political allies, and it anchors the winter season around Mar-a-Lago. The 10th hole functions as the start of the back nine, the point where a round often turns and scoring pressure builds.

The 10th hole holds a distinct place in golf lore at the sport’s most famous venues. The 10th at Augusta National Golf Club, home of the Masters Tournament, plays as a downhill par-4 measuring 495 yards and ranks as the second-toughest hole on that course, according to golfcompendium.com. Its all-time scoring average during the Masters is 4.30 strokes, and the hole once played to a 4.691 average in the 1956 tournament, according to golfcompendium.com. The comparison illustrates how a single hole can define a course’s character and reputation.

For the average American reader, the post carries no direct effect on daily life or household costs. It serves as a marketing signal for a private club rather than a government action. The value lies in what it reveals about how Trump blends personal branding with a sitting presidency.

This has happened before. Trump has repeatedly used his social media presence to spotlight his golf properties, weaving images of fairways and greens into a feed otherwise dominated by policy fights and campaign messaging. The pattern predates his return to office and has continued through his second term.

No regulator, court or official body faces a pending decision tied to this post. A date for any related determination has not been announced, because the message is promotional rather than a matter requiring formal review.

Golf and the American presidency have long been intertwined, as history shows. William Howard Taft became the first sitting president to play the game openly in 1909, drawing criticism that the sport looked elitist. Dwight D. Eisenhower installed a putting green at the White House and played more than 800 rounds during his eight years in office, according to golfchannel.com. Each president who embraced the game tied his public image to it, for better or worse, a lesson every occupant of the office since has weighed.