Trump hails Toyota’s $3.6 billion move from Mexico to Texas as tariff victory

Trump hails Toyota’s $3.6 billion move from Mexico to Texas as tariff victory

Trump toyota will shift most Tacoma pickup production to San Antonio, creating more than 2,000 jobs over four years as trade policy reshapes automaker strategies.

Richard Miniter
First Published: July 7, 2026, 12:29 PM EST

Donald Trump celebrated Toyota’s decision to move most of its Tacoma pickup truck production from Mexico to Texas on a Truth Social post on July 7, 2026 at 7:21 AM EST.

Here is the full post on [truthsocial]: “Toyota is moving from Mexico to the United States (Texas!). A really big deal. Tariffs at work! Trump”

Toyota said it will invest $3.6 billion in its San Antonio plant to build a second assembly line, shifting the bulk of Tacoma production from its Tijuana, Mexico, facility over roughly four years (see cbsnews.com). The expansion will create more than 2,000 jobs and increase annual production capacity at the Texas plant by 150,000 units. “The investment is aimed at further enhancing Toyota’s locally rooted and competitive production system,” the company said in a statement (see cbsnews.com).

The announcement came days after Washington declined to renew a North American trade pact with Mexico and Canada, fueling uncertainty for businesses that rely on cross-border supply chains (see cbsnews.com). Toyota and other major automakers have been shifting production to the United States as the Trump administration raises tariffs on automobiles, steel and aluminum (see seekingalpha.com). Global automakers, including U.S. companies, produce many vehicles in Mexico and other countries to benefit from trade deals such as the existing U.S.-Mexico-Canada Agreement.

Toyota will continue building some Tacoma trucks at its Guanajuato, Mexico, plant, and it already produces Tundra SUVs and Sequoia pickups at the San Antonio facility (see cbsnews.com). The company is also on track to open a rear axle assembly facility on its Texas campus this fall. Toyota said in November it planned to invest as much as $10 billion in the United States over the next five years (see cbsnews.com).

“Toyota remains committed to its operations throughout the U.S., Canada, and Mexico, and encourages a quick resolution to USMCA to make the North American region globally competitive,” the company said (see cbsnews.com). Although the USMCA remains in force for another 10 years, Washington said last week the trade agreement will now be reviewed annually, a move expected to impact investor sentiment (see japantimes.co.jp).

Toyota is the world’s largest automaker by vehicle sales, and the production shift marks one of the most significant manufacturing relocations triggered by the current tariff environment (see autoevolution.com).

In the last 30 days, 4 of 551 Trump posts on Truth Social addressed the topic of tariffs, according to a Zenger analysis of a real-time database of all Truth Social posts.

Source: Zenger real-time database of all Truth Social posts.
Note: Chart generated on July 7, 2026 at 7:24 AM EST
C2PA

Source: Zenger real-time database of all Truth Social posts.
Note: Chart generated on July 7, 2026 at 7:24 AM EST

Source: Zenger analysis real-time database of all Truth Social posts
Note: Table generated on July 7, 2026 at 7:24 AM EST
C2PA

Source: Zenger analysis real-time database of all Truth Social posts
Note: Table generated on July 7, 2026 at 7:24 AM EST


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