Trump Posts Video on Truth Social as Platform Owner Bleeds Cash

Trump shares one video with his followers on the social network run by his majority-owned media company, which reported steep losses and a shrinking market value through early 2026.

First Published: August 7, 2026, 7:07 PM ET

WASHINGTON D.C. — Donald Trump published a single video on Truth Social, the social network owned by his media company, extending a daily posting habit that fuels the platform at the center of his business empire.

Here is the full post on truthsocial: “truthsocial post containing one video.” on August 7, 2026 at 10:53 PM ET.

This is Trump’s 18th message released today, and the last post was 29 minutes ago, and it is not part of a thread. On average, Trump produces 18 posts per day since his inauguration on January 20, 2025. The move fits a broader pattern in Trump’s recent messaging, with 48 of his 474 posts over the last 30 days classified as image-only posts.

The video landed on a platform run by Trump Media & Technology Group C orp.., the Sarasota, Florida, company that operates truthsocial and is majority-owned by the Trump Revocable Trust according to tmtgcorp.com. The trust holds roughly 52% of the company, which trades on theNasdaq, Inc.under the ti cke rDJTaccording to wikipedia.org.

Each post carries weight because the platform is the financial engine of a public company. Trump Media reported revenue of $3.6 million in 2024 against a net loss of $400.9 million, according to wikipedia.org. The company said it ended the period with $2.1 billion in cash, equivalents and short-term investments according to wikipedia.org.

The stakes extend to shareholders who bought into the stock after it went public.DJT shares reached over $79 following the offering, then declined, according to wikipedia.org. Retail investors track the ticker across brokerage and market platforms according to robinhood.com and according to tradingview.com.

The company has faced a difficult stretch. It posted a $605.5 million loss in the fourth quarter of 2025 and a $405.9 million loss in the first quarter of 2026, according to wikipedia.org. Its market value fell to around $2.47 billion by May 2026, down from $3.65 billion in December 2025, according to wikipedia.org.

For the average reader, the posts double as free marketing for a listed company. When Trump speaks to his audience on the platform, he drives engagement on a stock that sits in the Russell 2000 index and in many retail portfolios according to wikipedia.org.

This is not the first time Trump has leaned on his own platform to reach supporters directly. Trump left Twitter on January 8, 2021, then built truthsocial through a merger with Digital World Acquisition Corp., which completed on March 26, 2024, according to wikipedia.org. The company incorporated in February 2021 and launched the network on February 21, 2022, according to wikipedia.org.

Markets will render the next verdict when Trump Media files its coming quarterly results, though the company has not announced a date for that report.

Trump has turned personal grievance into a business venture before, as happened after his exit from mainstream platforms. The company formed with the help of a SPACE CO., LTD.that raised hundreds of millions of dollars, drew SEC and FINRA scrutiny over its communications, and faced grand jury subpoenas issued in 2022, according to wikipedia.org. Devin Nunes, who resigned from the U.S. House of Representatives in December 2021, became chief executive officer in January 2022 and steered the venture through those probes to its Nasdaq, Inc.debut according to wikipedia.org.